Contactless digital fundraising increased by 15% during the Covid-19 pandemic, according to the latest online giving data.
Unfortunately, the total given by the public fell by 2% over the same period.The sector with the highest increase is environmental and community, which has seen a ten-fold rise in contactless donations. This form of giving to religious charities has doubled and there was a 172% growth in animal welfare giving using contactless technology.
“It is amazing to see the generosity of the UK public even during this difficult period and we are delighted to see so many charities benefitting from contactless technology,” said Goodbox founder and managing director Francesca Hodgson.
“Our team has worked tirelessly to ensure that charities have access to our innovative tools to help them access new donors and raise funds without having to rely on cash donations alone.”
However, there is inconsistency across the charity sector; whilst these sectors increased others saw a drop in donations using contactless technology.
This includes a fall for corporate fundraising “due to so many of the UK workforce working from home and many corporates having to focus on other challenges”.