A guide to helping charities forge long-term relationships with corporate partners has been published.
The guide, Corporate partnerships and Covid: lessons from the pandemic, published by Ecclesiastical Insurance Group, examines how charities can develop long term partnerships with businesses beyond an annual cheque or volunteer day.
The guide advises charities to explain to potential corporate partners the value of offering pro-bono skills support as well as covering identifying, attracting and embedding business supporters, particularly in meeting the demands on the third sector as the country recovers from Covid-19.
"We wanted to produce this report to help charities and businesses reflect on the lessons learnt from the pandemic and how they can get the most of their partnerships,” said Chris Pitt, Head of Responsible Business at Ecclesiastical Insurance Group.
“We wanted to produce this report to help charities and businesses reflect on the lessons learnt from the pandemic and how they can get the most of their partnerships. We’re incredibly grateful to our Movement for Good 2020 £50,000 beneficiaries for sharing their experiences, inspiration and insight to help shape this guide. We hope this guide will help prepare charities and their business partners to better support each other in the uncertain days ahead.”